Google
AdWords

 What is SEO

In general SEO (search engine optimization) includes the actions you do to optimize a website, with no-paid method in order to be higher in search results (serps) in specific keywords.

 What is SEM

In general SEM (search engine marketing) includes the actions you do to advertise a website, with paid method to search engines paid resuls (such as google adwords) in order to be in first page of search results (serps) in specific keywords.

 What is SMM

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Google AdWords


Performance Calculation


adwords performance

Here is an excel file I created, that calculates the performance of your Google AdWords campaigns or whole account.

Some metrics that you can calculate easily:

Cost Per Action (CPA)
Conversion Rate (CR)
Value Per Conversion (VPC)
Value Per Click (VPclick)
Profit
Return On Investment (ROI)


Click here to download it!

..and thank me later :P

..or see the AdWords service I provide.


Read the definitions and formulas of the main performance indicators of a Google AdWords account.

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