Google AdWords

SEM - Search Engine Marketing

What is SEM?

SEM (Search Engine Marketing) is the paid advertising that appears in sponsor results of search engines. Also is the advertising with banners to websites that participate to advertising platforms of search engines (for example at Google Display Network – GDN as well as to YouTube). Also is known as PPC (Pay Per Click) advertising.

The most popular PPC platforms used are:

• Google Adwords
• Microsoft AdCenter

What we can do for you:

I am the head of a team of marketers, analists and digital executives with a great deal of international experience.

Setting up the campaigns

: We set up the campaigns for you as well as some performance tracking scripts, in consideration of the project details and the target sector/audience.

Managing

: We manage the campaigns for you, focusing on the best performance by minimizing the cost. These include the landing page optimization, Conversion Rate Optimization and detailed analysis with Google Analytics and some Adwords Performance Scrips.

In General our work includes: research, suggestions, creations, watching, managing, reporting. Also we offer landing page optimization in order to minimize the cpc cost. We have a daily plan for managing the campaigns.

Google AdWords performance calculator tool

Here is an excel file that calculates the performance of your Google AdWords account.

Click here to download it!
or see more details

Working way: We are working as a team with my partner Malamatenia Vafeiadou. She has a lot of experience in digital marketing in many industries and markets. We manage the external digital marketing projects together, or she can take over by herself, depending on the project workload.
Contact her directly at malamatenia (at) dimitriou (dot) gr

Counseling session: I make a short counseling session. In this session I would like to discuss with you about your business, business goals, budget and time estimation for the project. My base is Malta and Greece, but I can take over any project across the world.

Reporting and availability: I send weekly reports to show the status of the website on different keywords. So that you could be able to track the work and the direction in which the efforts are being made. My availability is 10 hours/week, Monday to Friday.