Read here my
posts about internet marketing tips and articles
my blog posts
Protect a new website from
By Michail Dimitriou*
There's a new big bad wolf among us, notably negative SEO! Some claim this is a beast of myth. Alternatively, some claim that it exists, but it's mostly ineffective. However, some are dazzled by its omnipotence, claiming this beast can even defeat the highest ranked sites. Others claim to have experienced negative SEO results personally, as either a victim of this monster or as a part of the history that exists involving black hat SEO.
This tool is highly revered on black hat forums as just another tool among many. Negative SEO is procured by simulating unnatural link building against other websites. By exhibiting to Google that thousands of useless links continue to build up in an effort to influence your website's rankings, it's possible that Google can penalize you, or even decide to remove your website from their index entirely, through no fault of your own.
Regardless of whether this activity is or isn't a threat or whether or not trashing a new website works, it's beneficial to take steps to immunize your website against this type of activity, because the techniques employed to protect your site from negative SEO are, largely, the very same techniques you utilize in building positive SEO. To illustrate this, think of a numbered line, with a novel site beginning at zero. If your links build up to 15, a -10 can significantly harm your site. However, this type of activity won't hurt a site that has a position of 1,000 so much.
By building an authority site, Google will be aware that you are not likely to be manipulating your website rankings with junk links once you have established better authority on your website. Your rankings will also then be less likely to crash down low in the event that you suffer one of these assaults. Therefore, to safeguard your website against negative SEO, the following tips should be employed. Many of these intelligent tips are equally effective on both new and presently established websites, though some tips are relatively basic steps employed when creating a new site.
Establishing Website Security
The most devious and precarious, negative SEO attacks, are those imposed upon you when someone hacks your website. Though any security breach isn't good, it's even worse when a hacker who has illegally accessed your site doesn't do anything obvious. It's often even more destructive when a few hidden spam links are installed on your page quietly and a hacker installs themselves as a user and they leave than when a hacker removes all of your pages, destroys your databases, and vandalizes your account. It's quite another when all they do is insert a few hidden spam links on your pages, install themselves as an administrative user and leave.
If a hacker has entered your site rapidly and their visit goes unnoticed, you may not even realize they have hacked your site until you begin having penalties imposed on your site for hidden text or bad links. To safeguard against an assault of this nature, ensure that your passwords are unique and solid. Be sure that your hosting company offers regularly updated web security, and that any installed infrastructures are always up-to-date.
For instance, if you utilize WordPress or virtually any commerce platform, make sure they are updated on a regular basis. When possible, it's smart to employ security plugins, too. Added security measures can't hurt. If your blog will be accessed by multiple authors, or if additional people will have access to your site to work on it without administrative access, limit your site permissions on the accounts of these individuals. Only provide administrative access to those who absolutely need it.
Utilize Social Media ProfilesTo combat negative SEO, building traffic, an audience, and links are vital. One of the main ways to achieve this goal is by utilizing social media. Though social media marketing is too complicated to cover in a single subsection of this one article, be mindful that creating social media profiles and making sure they are kept active is an excellent way to embark upon establishing traffic, an audience, and to begin link building.
When you launch a new website, it won't likely be necessary to have more than a Facebook, Google Plus, and Twitter account combination to establish your web presence and to begin building a reputation as an online entity. An adverse SEO assault, no matter how influential, is unable to drop your Twitter rankings. Active social profiles assist you with keeping up with your website users, especially in the event that your website has been attacked and as a result has gone done in whole or part.
Though Google has eliminated the main motivation for many webmasters to establish authorship, which is profile pictures that surface in search results, they didn't devalue the entire service. Authorship is designed to grant a reputation aside fro your website as an author. In an ideal situation, authorship allows you to establish a more notable reputation as a legitimate webmaster and blogger. If your site falls victim to negative SEO, you have the ability to maintain authorship to prove your legitimacy. Essentially, you're exhibiting to Google that you are trying to fix your negative SEO problem, and you are not the cause of the issue. Though it may not be a solution, every little bit is helpful.
Create Bulk ContentAll content on your website is vital, as it gravitates links. Content attracts users and provides value to your website, which is instrumental in maintaining regular visitors. Additionally, content provides landing pages that safeguard against the negative SEO links that attempt to assault your website when a spam link attack occurs. Having a high volume of content is important from the beginning when you first launch a website, because the less content your site holds, makes it a prime candidate for negative SEO hits for three reasons.
The first reason is that less pages means that a single page going down shows a higher percentage of the website going down. The second reason is that less pages means less legitimate incoming links can balance negative link attacks. Additionally, thin sites are generally lower in quality and can contain more spam, which can influence Google to look upon your site with a negative impression in the event that your website begins receiving a multitude of junk links.
If you're able, begin creating five posts a week, with one post each day of the week to combat against this issue. This practice will let you deal with other website tasks on the weekend days, while still maintaining high content volume. Be sure that your content meets web standards. Be sure your content is high quality, that it's long enough, and that it's deep enough to provide value and insight that is unique to your site.
Organic links come in many different varieties, with a variety of anchor text, from both lower and higher quality sites and in both no-followed and follow forms. A varied, solid link profile is vital to combat a link-spam attack, which tends to be geared towards a few bad domains and a set of anchor keywords. Their mechanism is volume, but your weapon against this is variety and quality. You can be proactive by disavowing links, utilizing Google's Disavow Links tool, which is pretty much the only real Google-provided resource that can effectively combat negative SEO.
Be sure Google Analytics are verified and attached, and carefully monitor your incoming links. If you start seeing hundreds or even thousands of unanticipated incoming links from bad domains, take note of the applicable domains. Rather than disavowing single links, utilize Google's function for disavowing whole domains. Using this method lets you disavow even thousands of incoming links from various sub-pages on a single domain with one entry. Not only can this be a huge time saver, but it catches any links that might come from that domain in the future.
When you've attained a particular critical mass on your website with regard to content, you'll notice any negative SEO attack that tends to gear towards weak areas. An attempt is then being made to focus on flaws in your website, which makes it more difficult to differentiate between where a negative SEO assault stops and the site's natural flaws start. It will benefit you to carefully examine which pages on your site are being targeted in order to take steps to improve upon them.
To build an online reputation, take some time to network with other bloggers who work in your industry, particularly those with sites that are well established sites and that have attained positive reputations. It wouldn't be in your best interest to network with a shady competitor who can subject you to a negative SEO attack without realizing it. It also wouldn't be beneficial to retreat from outside contact entirely. When you build a solid online reputation, bloggers trust you, and they will be more willing to offer assistance in recovering your website.
Though they won't be able to perform all the work for you, they can provide a well-placed link to get you started. Additionally, they may have advice to offer regarding how to proactively deal with an attack, which can greatly assist you. The only way authentic way to prevent a negative SEO attack is to build your site up strong so it's hard to bring it down, because in the end, that's the best line of defense. Unfortunately, the only method that will elevate your site to that level is spending significant time and devoting a large degree of investment. Your goal is to endure the vulnerable beginning stages of website growth, as legitimately and quickly as you can.
*Michail Dimitriou is working as a digital marketing executive for Think Design Ltd. in the exotic Malta as well as he supports several advertising companies and digital agencies around the world.
Also he is smart and handsome.
15 May 2015