Read here my
posts about internet marketing tips and articles
my blog posts
How to Choose an Internet Marketing CompanyBy Michail Dimitriou*
Internet marketing has gained a lot of importance in the past few years. Search engine optimization or SEO has become a very important term for all those who wish to indulge in internet marketing. And social media had never been more active. Choosing an internet marketing company can be a real challenge, especially, if you are a new entrant into this field. The following guidelines may make your job simpler.
Do your homework
Although internet marketing is a very popular concept today, you need to do a thorough research of the whole system before deciding to employ a company to do it for you. There are whole sets of strategies and techniques that you can adopt for internet marketing. If you do not know about what you are dealing with, there are chances that you will get misguided wasting precious energy, time and money.
Look up your options
Begin methodically. Search all your options of the companies and have an initial discussion. That should enable you to understand your level of comfort with them. Remember, you cannot continue with a business unless you are comfortable with whom you are working.
Check whether the company is legitimate
The next step is to find out if the internet marketing company is legitimate. The number of years they have been operating in the industry will help you get an idea of their authenticity. After listening to their claims, log on to http://www.archive.org and check out on the genuineness of their statement.
Affiliations with Google
If you are interested in pay per clicks or PPC, then the marketing company has to have affiliations or credentials with Google. A mere verbal affirmation is not enough; ask them to provide the link off of Google to enable you to check it out.
The process followed
The marketing company should be able to provide you with a detailed plan of action and a description of the process that they follow. They should have enough knowledge of on-page as well as off-page SEO strategies. You should also be able to check out on their previous projects, the line of action taken and customer reports to enable you to get an idea of their methods. They should also provide you with the contact details of their customers so that you can get in touch with them personally and check on their claims.
Try to ascertain the strengths of the company. Any social media company will not serve your purpose and you need to find out if your requirements match their potency.
An authentic company will not only lay down a solid plan but also a detailed budget of the whole arrangement or an annual estimate of the services. You need to get an estimate before you can proceed with your plans.
You have been very judicious in deciding to use the social media and internet marketing for your business purposes. Now it is your turn to follow the guidelines to get the best plan for your marketing and hire the company providing not just search engine optimization plans but other useful strategies, as well.
*Michail Dimitriou is working as a digital marketing executive for Think Design Ltd. in the exotic Malta as well as he supports several advertising companies and digital agencies around the world.
Also he is smart and handsome.
24 July 2012