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5 Ways Facebook can help you get more customers

By David Barlow*

In the beginning, Facebook may have just been a social media site but this has since changed. It is now very much used by businesses as far as advertising is concerned. The reason why this is so is that it has so many users on a global scale and this creates much needed market for businesses. If you have a business and are wondering how Facebook can help you get more customers, read on and you will be smiling by the time you get to the last full stop.
facebook business page

Create a business page

Facebook offers its users the option of creating a business page. The page is designed in such a way that it carries all the information that you need to convey about your business and brand. This means that once you create the Facebook page for your business, other users get to see and if they are interested in what you are selling, they get your contacts from the page, make purchase and this way you have increased your customers.

Linking the Facebook business page with your business website

Almost every business that wants to remain relevant in today’s market has a website. This gives you an opportunity to use Facebook to increase your sales. All you have to do is have your business website linked to the Facebook page and once an interested user clicks on the link, they are directed to your website and here they get to make a purchase and become regular customers.

Add the business page to your personal profile

Facebook allows you to create a personal account and this account has a profile. Since you want to get as many people as possible to get to know about your business; include a link to the business page on your personal profile. To do this, all you have to do is add your business name as your current employer in your personal profile. As your friends and colleagues read about the profile, the business name will come up and should they click on it, they get directed to the page and get more details about the business. This way, you increase your company presence on the web and gain more customers.

Be an active Facebook user

You need to understand that the Facebook business page and account you have created will not market itself out there. You need to be active. Doing this is easy as all you have to do is start conversations that relate to your line of work and you will soon attract an audience. In addition, you can make your account more popular by participating in other relevant conversations and dropping your website links in them. This way, you increase the traffic to your business website through Facebook and this will increase you customer base.

Make maximum use of Facebook advertising

Facebook has numerous options as far as advertising is concerned. You can start off by inviting all your friend and colleagues to like’ the Facebook business page. In addition, the Facebook Ads part to get your website linked in the Sponsored Stories and this will increase the number of people that get to know of your business hence increasing the number of customers.

*Author Bio: This article was written by David Barlow. He is a branding and social media expert and loves to blog in his spare time. He recommends that you visit buzz South Africa where he often makes his contributions

25 October 2013